The Crypto Story - Where it came from, what it all means, and why it still matters. https://www.bloomberg.com.. The better-late-than-never guide to crypto At this stage in the life cycle of crypto, nobody needs a 40,000-world primer on the topic. But then again, no one can write quite like Bloomberg’s Matt Levine, a former Goldman Sachs banker and securities attorney who’s become one of the sharpest chroniclers of finance and tech. In a new magnum opus for Bloomberg Businessweek, Levine shines in his ability to simplify the complex, demystifying topics like DeFi and DAOs, and using humor to puncture the hype that still surrounds the space. In one instance, he explains how Web3 tokens purportedly offer greater fractionalized ownership of commercial projects to everyday investors. “Just kidding,” Levine writes. “They’ll be owned by venture capitalists.” Levine calls it as he sees it, and he sees it clearer than most.